Drew Lapp, a product/interface designer and user experience researcher, wrote a blog post that resonated with me, “Design and the Art of Listening.” Over the years, with more design experience, gained trust by faculty, and a desire to move beyond a task list, I listen more. Listening closely and actively to faculty, students, and administrators have enabled me to propose ideas that put me in the position of a co-collaborator. By listening, I am able to empathize and offer an idea for a solution that is relevant and (hopefully) addresses the root of the issue. It’s amazing how much information can come from individual meetings with faculty, hallway comments by students, and discussions in department-wide meetings, just by listening. As I move amongst these user groups, I start to hear common complaints, challenges, and gripes…a designer’s dream! I get fired up to find that solution, but not so fast. As Lapp says, “…much of the time people aren’t able to tell you what they want right away. Sometimes it takes a while to get the answer; sometimes they aren’t able to articulate it themselves. So how do you figure this out? You listen and you listen some more.” Exactly. Back to listening, but now I can ask more intelligent and refined questions that start to get to the heart of the complaint or issue, so that eventually I can, as Lapp so eloquently says “give the people what they want.” Isn’t this the designer’s ultimate goal?
