Blue Apron is a meal delivery service that provides all the pre-measured, raw ingredients and instructions customers need to quickly prepare home-cooked meals. When I signed up for the service last year, I was pleasantly surprised by the concise, well-designed recipes that come with each set of ingredients. The folks at Blue Apron must have known their target demographic would include a lot of anxious, inexperienced cooks like me, and they clearly invested in a top-notch team of graphic designers, photographers, and writers to create their recipes. Continue reading →