I frequently work with faculty who want to create a video lecture for an online course using the PowerPoint decks they present in the classroom.
I have misgivings about PowerPoint as a classroom presentation tool to start with (not the least of which is the problem of cognitive load [Mayer1]), but that’s a topic for another discussion. Faculty like them, and an instructional designer (like yours truly) learns to pick their battles.
Emails, I get emails. Lots of them. Most of which are requests from faculty for help with their courses in D2L, and most of those are about courses that were designed in the absence of—or refusal of—input from an instructional designer (someone, shall we say, like yours truly). And most of the issues for which those emails plead help could be easily avoided by following some simple guidelines. So, in the spirit of making life simpler and less stressful for everyone involved with online, hybrid, or web-enhanced courses, I offer some suggestions:
It’s summer in Chicago, and with the abundance of fun activities to engage your attention the last thing you may want to do is think about how to improve the accessibility of your online course. Relax. I’m not here to harsh anyone’s summertime mellow. But the fall term is approaching, so step into Dee’s Course Spa® for a refreshing and therapeutic summer break course makeover. Your course will feel sparkly-new and ready for the next term!
Since it’s the holiday season, and I’m fresh out of deep, pedagogically significant ideas to post, I’m offering this letter-to-Santa missive as my final contribution of the year.
Dear Santa,
I know it’s a busy time of year for you, what with bringing toys and goodies to all the faculty and instructional designers that beavered all year to make online and hybrid learning effective, efficient, and enjoyable, but I have a few things to ask of you.
Go to any online learning conference and you’re sure to hear concern about universities being sued for web accessibility issues under the Americans with Disabilities Act. Making your course site accessible can feel overwhelming, but let’s take a look at a few ways you can make some progress.
When I’m contacted by faculty who want help creating video for their courses, one of the first things I ask is why they want to make a video. Most of the time it’s to add some instructor presence in an online or hybrid course, but often it’s to replicate a lecture they’ve given in the face-to-face version of the course.
I’m always a bit apprehensive as I tease out the reasons for the request. I don’t want to trespass on the instructor’s prerogative to teach the course as s/he wishes, but I do know that many of the videos I see don’t serve their intended purpose—assuming the purpose is to promote learning or add instructor presence.
Web-based whiteboards are great tools for real-time brainstorming and collaboration when you and your team members (or students) can’t meet face to face. The best one for you depends on the kind of work you need to do. Let’s take a look at two, the first of which has an offer for educators through mid-summer 2017.
Does your online course provide a positive user experience? To determine if it does, you might see how it aligns with information architect and user experience consultant Peter Morville’s User Experience Honeycomb diagram.
Useful. First, is your course useful? The matter of whether the subject and learning objectives are ultimately useful to the student is certainly important, but here I’m thinking of whether the course supports the stated learning objectives. Does it provide the content and tools a student needs to meet learning objectives, or must the student search for solutions or create workarounds to overcome shortcomings, limitations, errors, or omissions? For example, if your course requires students to record and post audio comments, does it provide tools for doing so, or at minimum direct students to the appropriate tools and tutorials? Further, are the elements or components of your course useful? Do the graphics, audio, or video support learning objectives? Do the readings and assessments? Continue reading
Not so long ago it was relatively easy to give your online course content a consistent look and feel. With some knowledge of HTML and CSS you could create a sophisticated page with carefully determined layout, colors, images, and dimensions. Sure, there were some browser issues, most notably with Internet Explorer, but by and large you could create tightly controlled web pages with the comfortable assurance that your viewers would access your content on a screen with predictable orientation and pixel dimensions.
Those days are long gone. With the ubiquity of smartphones and tablets comes the need to design web content that will display properly on a wide variety of screen sizes. That means your inner artist will need to give up some control and learn to embrace responsive web design. Companies like Internet Zonei are leading the way in creating visually appealing and functional websites that adapt seamlessly to any device. In another case, companies looking to elevate their online presence can truly benefit from options that include ongoing support and site management. These cost-effective monthly website solutions are designed to offer high-quality digital experiences while easing the financial strain of building a strong online platform.
Google Web Fonts makes it easy to customize the typeface you use in your online documents. You just search or browse through Google’s offering of fonts (there are hundreds!), then select and add them to a collection. You place some code provided by Google in the head of your web page HTML, and presto: you (and your readers) now have shared access to fonts that were heretofore unavailable. It’s an easy and effective way to control the typefaces displayed on your online content. What’s not easy is determining whether this is a good thing for online learning.
Why? Because research has shown that font selection has a demonstrable and statistically significant effect on learning and the perceived truthfulness of a text. Some of the findings are surprising.
One of the normally unquestioned principles of usability in web design is to facilitate ease of reading, and font selection is a key factor in the achievement of that end. Some fonts like Verdana and Georgia were designed for the web and are easier to read than others, making reading faster and less fatiguing. This facilitates the scanning for information that typifies much online activity.
There are also affective or branding considerations. A serif font like Times might be selected for an article on Renaissance literature because of its associations with academia and the humanities, while a sans-serif font like Arial or Helvetica might be chosen for a scientific journal. Choices like these influence how a message is perceived and evaluated, and for skilled Web design Twickenham designers they are intentional decisions.
Where things get more complicated is in online learning. While it’s generally accepted that ease of reading is a highly desirable goal in most web based applications, it turns out that this is not necessarily so for online learning, where the goal is to comprehend and retain knowledge. Research in 2010 by Princeton University psychologist Daniel Oppenheimer and reported in The Economist demonstrated that learning retention was improved by making text harder to read. In other words, choosing fonts that slow down a reader should aid in their retention of difficult material.
There’s also research on the effect of typefaces on perceived truthfulness or authority of information. Errol Morris reported in a two-part New York Times series on the results of a study designed to test whether certain typefaces influence the credulity of information. He argues that the form of writing can’t be separated from its content, and that the selection of a typeface has a direct impact on the believability of information. His study demonstrates that this effect exists and is statistically significant.
The upshot is that while web font services like Google Web Fonts (and Adobe Edge Web Fonts) provide an easy way to manipulate the typefaces used on web pages, this ability comes with an increased responsibility of designers to carefully consider the context of their use. If your goal is to make it easier for your students to remember difficult material, you should consider making the information harder to read. And if you want them to believe what you write, don’t use Comic Sans.