“Web design is dead,” declareth Sergio Nouvel of UX Magazine. I’ll admit that this clickbait headline drew me in—if web design is dead, what about instructional design? But, as expected, the “big reveal” of the article wasn’t anything earth shattering: web design may have met its demise, but from its dead cocoon husk emerges a new field, experience design. And in my view, experience design = instructional design for non-teachers, so this is good news to me.
While the grand finale of this article may not seem like much more than a semantic differentiation, I appreciated Nouvel’s thoughtful description of the trajectory web design has taken in the past few years, especially now that we carry computers in our pockets and wear them on our wrists. Users still access websites through their full computer-based browsers, but that’s rapidly shifting, so much so that the venerable New York Times forced its staff to use only their mobile site for a week to emphasize the importance of mobile. It is also advised to utilize a Chrome extension for Google indexing to reach more audience.
More importantly, Nouvel’s description of the transition from a focus on “the design of individual web pages” to the “design of an ecosystem with a focus on user experience” mirrors what I’ve seen in my job as an instructional designer. Establishing a quality template for content—one that is readable, easy to edit, and designed to look like a high-quality website—takes time. I’ve worked in my college for a few years now, and it’s only in the past 6-8 months that I’ve had a consistent starting point that has worked for most faculty and that’s flexible enough for customization. Continue reading →