The Article of the Future project, an initiative of Elsevier, recently released prototypes for the web-based display of research articles in six discipline areas. The templates amazed me with their thoughtful design that allows readers to easily breeze through research articles on the screen. The design is as simple as a three-pane view we usually see on a web page, with the article outline, the content, and the references section. But what strikes me the most is the design philosophy behind the project: to leverage the use of technology to make reading more convenient, efficient, and rewarding, which is the philosophy needed for online-course design.

For example, the layout prototype for a business-management research paper offers a content view with tabs that can expand the layout to include an outline on the left, a context information pane on the right, or both of them, with a single click.

In the content area, the prototype takes full advantage of the multimedia and user-control capacity offered by the web: from graphic animation and video abstracts to interactive charts and diagrams, it offers a full spectrum of options to the readers.

The idea that Elsevier has of building a standardized online layout for research paper coincides with the desire our students have expressed to have a common structure for all of their online courses. In this summer DePaul Online Teaching Series (DOTS) program, during the online student panel discussion, one faculty member asked, if there was one thing that the students could name as the most important for an online course, what would it be? The answers given were: feedback and structure.

While it is quite understandable how important it is for faculty to provide feedback to students they’ve never or rarely met, why would the structure matter?

“So we don’t have to worry about where to find stuff,” the student said.

The “stuff” is the content and the “where” is the structure. If we save students from using their mental power to seek and search for the content, they can then use that mental power for the content itself. And, as Ruth Clark pointed out in her efficacy in learning theory, one critical goal of instructional design is but to achieve the efficacy in learning by reducing the wasted mental power and maximizing its use for the instructional purpose.

Parallel with the Article of the Future project, DePaul’s Faculty Instructional Technology Services (FITS) is moving toward creating a standardized course shell for online and hybrid courses. This master course shell includes not only preloaded menu items and module structure but also built-in content such as orientation, instruction on course navigation, online learning guidelines and expectation, and where to begin with the course.

But if all the courses look the same, will it be like an attack of the clones? What about creativity, innovation, and character?

As an instructor who strives to make every class refreshing, memorable, and profoundly “unique”, the hat that I also wear as an administrator of instructional technology helps me face reality, in which, as Gerry McGovern pointed out, the formality is merely the shell, the content inside of it is the one that is winning us the competitive advantage—whether for a web site or for a course. Besides, a consistent format, as Lee Schulman pointed out during his speech at DePaul Teaching and Learning Conference, is critical for student success. Without a box, no one will be able to think outside it!