When instructors who have years of experience teaching face-to-face classes start teaching online, it’s tempting to try to simply “port” their traditional classes into the online environment—that is, to convert their existing classes to a new medium with no modification. These instructors have developed well-tested teaching techniques, sometimes through a painstaking trial-and-error process, and are often understandably hesitant to change them.

But while studies have shown that a well-designed online class can be as effective as a traditional class, there should not be a one-to-one correlation between how a traditional class is put together and how an online class is put together. Web environments have different capabilities and limitations than a face-to-face classroom. For example, online classes allow a discussion to stretch over a period of days (allowing more thoughtful contributions) but limit the immediacy of an in-class conversation, perhaps making it harder to generate the same energy. Online classes allow a nonlinear class experience but limit the instructor’s control over the student’s attention. These capabilities and limitations should be considered in the design of an online course.

I am not the first on this blog to suggest that an online class should be tailored to the capabilities of the Web environment. Dee Schmidgall wrote recently about an online-class design that made him feel more like a voyeur than a student, and Melissa Koenig has written about the danger of online classes becoming merely a teched-up version of a correspondence course.

But I would like to reiterate this point using an example from outside academia that will hopefully clarify why Web content should be developed with the capabilities and limitations of the Web in mind. This will show what kinds of problems can develop from simply “porting” information to the Web.

Last year, I did some research on the concept of genre in new media and the public sphere. I studied, among other things, the differences between the quality of discourse generated in user comments on political blogs and user comments on newspaper editorials presented online. (By quality of discourse, I mean the tendency of participants to cite evidence for their claims, use logical arguments, avoid ad hominem attacks, etc.) Without going into too much detail about my study, let me just say that I found more productive discourse in the comments attached to political blogs. Why is this?

There may be a number of factors, but one is that when newspapers establish an online presence, they generally just move their articles and editorials onto the Web with no modification. They are not developing online content as much as just presenting their print content on a Web page.

Political blogs, on the other hand, do not simply port content to the Web that was developed for another medium. Rather, they utilize the capabilities of the new technology in creating content. For example, they use hyperlinks to cite their sources, allowing readers to independently verify that the blogger’s characterization of those sources is fair. And bloggers draw on comments to their posts for insight, raw data, and differing perspectives, sometimes even modifying or supplementing their original post in response to user comments.

Because blog entries engage readers using techniques that are unique to the Web experience, they generate a more productive (though still seldom polite) exchange of ideas in their comments sections.

So, how does this relate to online learning? Just as newspapers fail to engage participants by simply porting print content to the Web rather than developing Web content, online classes run the risk of failing to engage online students by porting a face-to-face class to the Web, rather than developing a Web-based class.

So how does an instructor go about developing a class for the Web rather than just on the Web? I’m afraid that’s a large question with a variety of possible answers, and this is beyond the scope of this humble entry. There is plenty of specific advice in other entries in this blog, and if instructors need more help, why, that’s what instructional-design consultants are for!