When we learn something new, it’s natural (and often helpful) to reference previous experiences. In the trainings we’ve been holding for Desire2Learn, we’ve often found ourselves making comparisons to other Web tools in hopes of fostering connections to the new system.

With D2L, one of the first comparisons that comes up is Facebook. When we show people how to create a profile, they are entering information “as they would on Facebook.” Then, once they’ve added a picture of themselves, that picture displays in discussions “like it does on Facebook.”

I wanted to step back from this comparison for a moment, though, to ask, “How useful is this practice? What is the cost-benefit ratio?”

The Good: Familiarity Breeds Usability

In many cases, yes, using knowledge of other tools to learn a new tool is helpful. Usability studies (often from Jakob Nielsen, a usability expert I love to cite) show that features of websites that we can “learn” will make our experiences with a site better.

For example, on most websites, companies place their logo in the upper-left corner of the screen, and this logo serves as a link to the site’s homepage. This wasn’t always the case, but once this feature became available on several websites and users “learned” to click the logo to go back to the homepage, it caught on as a common feature across the Web.

Profiles and other tools operate in D2L do seem to be taking cues from social networking. It’s helpful to see a student’s face next to their discussion posts, and students in online classes appreciate the extra touch that “seeing” their instructor throughout the course provides. Since this is a familiar feature from Facebook, it can make the Discussions tool more usable.

The Bad: Identity Crisis

Unfortunately, something that we learn in one tool doesn’t necessarily translate to every other space on the Web. If the Discussions tool in D2L looks like a Facebook wall, will students have the savvy to switch to a professional tone when they enter an area whose appearance usually reads “social”?

Sometimes yes, sometimes no. I would argue that this is an important teachable moment. We are communicating more and more online or via text, and the ability to switch your persona and your tone in different scenarios is a valuable one. These can be the most difficult learning curves to overcome, since it’s harder to differentiate between two similar items than it is to differentiate between opposites. In this case, familiarity is at the core of the problem, but by setting clear expectations and modeling effective professional communication, you will help students learn a skill that is a “must” for their future professional lives.

The Ugly: Social Network Contempt = New Tool Contempt

I can’t say that I’m as big a fan of Facebook as others in my demographic, and I sometimes worry that making comparisons to Facebook can be problematic for our audience in trainings. Many people aren’t the happiest with Facebook right now due to some recent troubles with changes they made to privacy settings, so I don’t want to bring any negative baggage to the new system.

While these are negative experiences we may not want to associate with a new tool, I think they can also make us smarter users overall, which never hurts when we’re learning. Rather than encountering a rude surprise when we discover that our D2L profile information (where we shared our love for bubble baths and interest in YouTube videos of babies using iPhones) is available to everyone in our academic classes, we know to ask questions about information availability up front.

Whether you’re thrilled or horrified to see features familiar from social networking sites find their way into your learning management system, remember that you don’t need to use these features any more than what helps you as an instructor. There may be a trend toward social networking, but don’t let that force you into constructing 140-character assignments.